With the development of today’s market economy, Marketing has become one of the top three majors leading the 4.0 era for Generation Z. In business operations, Marketing is an indispensable part of product development and brand positioning for enterprises. Marketing encompasses all activities directed toward consumers with the goal of becoming a solid bridge between businesses and customers.
It can be said that this is always one of the most popular majors, attracting a large number of students each year. However, not everyone fully understands this field; many students choose it based on trends or emotion. To help you gain an overall understanding of the Marketing major and make informed decisions for your future, let’s explore the following article.
What is Marketing?
It is difficult to give a single precise definition of Marketing, but simply put, “Marketing is an essential aspect of business, encompassing all activities related to satisfying customer needs while ensuring profit maximization for the company.”
American Professor Philip Kotler – the “Father of Modern Marketing” – provided what is considered the most accurate definition today: “Marketing is the process of creating customer value and building strong customer relationships to capture value in return for the business or organization.”
Why Choose Marketing?
Marketing has become a “hot” major that many young people are eager to pursue in recent years. What makes this field so appealing? Here are some reasons why you should choose it:
Studying Marketing: approachable, engaging, and practical knowledge
– Foundational knowledge in marketing, brand management, and brand development.
– In-depth knowledge of management, brand building and promotion, identifying target markets, analysis, planning, implementation, and evaluation of marketing strategies to achieve business goals.
– Core courses include: Marketing Research, Distribution Channel Management, Digital Marketing, International Marketing, Service Marketing, Marketing Strategies in the Digital Era, Brand Management, Franchising, Advertising and Promotion, and more.
– Develop analytical thinking, planning, and organizational skills to execute brand-building and brand-development strategies within enterprises.
– Equip students with a solid foundation of modern cultural knowledge and specialized expertise in communication systems.
– Learn methods for promoting specific products through customer management, media strategy and tactics, online advertising, and event organization.
Read more: MARKETING: THE MAJOR FOR DYNAMIC YOUTH
Career Prospects in Marketing: One of the Highest-Paying Fields Today
In the era of economic integration, as investment and production become increasingly competitive, each business needs talented marketing professionals to establish and maintain its market position. Statistics show that 49% of job postings in Vietnam today are related to marketing roles. The average monthly income for a marketing employee in foreign-invested enterprises ranges from 400–600 USD, while managerial positions can earn over 1,000 USD per month.
Therefore, the Marketing major continues to attract many young learners. So, what career opportunities are available after graduation? Marketing graduates are well-prepared to take on roles ranging from specialists to managers in various departments, with competitive opportunities in positions such as:
– Specialists at companies in manufacturing, trade, services, or non-profit organizations.
– Market research and product development specialists.
– Customer care and public relations specialists.
– Brand development and management specialists.
– Lecturers and researchers in Marketing and Marketing Management.
– Marketing strategy planners and analysts.
– Lecturers and researchers in Business Administration and Marketing at universities, colleges, and vocational schools.
Studying Marketing at East Asia University of Technology (EAUT)
Where to study Marketing in Hanoi? This is a common question among students who are seeking the right environment to learn and develop. Marketing requires a dynamic learning environment and plenty of internship opportunities to gain both theoretical and practical experience. East Asia University of Technology (EAUT) is one of the most reputable institutions to study Marketing.
Admission Information for the Marketing Program at EAUT
EAUT offers admission to the Marketing program through the following methods:
* Admission based on high school academic records:
– High school graduation.
– Conduct rating of “Good” or higher.
Scoring method: The total score of three selected subjects in Grade 12 or the average score from five semesters (from Grade 10 – Semester 1 to Grade 12 – Semester 1).
* Admission based on the results of the National High School Graduation Exam.
– High school graduation.
– Conduct rating of “Good” or higher.
– Admission scores will be announced according to the Ministry of Education’s timeline.
* Admission using results from the Competency Assessment (Vietnam National University) or the Thinking Assessment (Hanoi University of Science and Technology).
Admission subject groups:
Which subject groups apply to Marketing? EAUT currently accepts the following combinations:
Program code: 7340101
A00: Math, Physics, Chemistry
A01: Math, Physics, English
D01: Math, Literature, English
C00: Literature, History, Geography
D14: Literature, History, English
D15: Literature, Geography, English
A03: Math, Physics, History
Marketing is a specialization under Business Administration. Although it is an exciting and competitive field, to seize career opportunities, Marketing students must not only master professional knowledge but also develop essential practical and soft skills.
What will you learn in Marketing? At East Asia University of Technology (EAUT) – one of the prestigious universities offering high-quality Marketing education – you will quickly become a professional marketer even while still in school. EAUT adopts a distinctive training approach compared to other universities across the country:
– EAUT emphasizes practical training (30% theory, 70% practice) and maintains close partnerships with enterprises to enhance training quality.
– Students receive intensive English training to access reference materials, practical procedures, and global marketing trends.
– The university applies a practice-oriented training model, offering students real-world exposure through field trips and internships at businesses.
– Marketing students at EAUT are also equipped with essential soft skills for business and marketing, such as communication, presentation, and teamwork.
– Students frequently meet and learn from leading entrepreneurs and economic experts through seminars and career orientation workshops, helping them gain a comprehensive understanding of the marketing field.
– 100% of EAUT lecturers in the Faculty hold Master’s or Doctoral degrees from prestigious universities.
By choosing EAUT, students receive comprehensive training in both theory and practice, with the best learning conditions available. Given the strong career prospects and manageable learning load, Marketing continues to be a popular choice for young people pursuing their future goals. We hope this article helps you make an informed decision when choosing your major. Wishing you success!
East Asia University of Technology (EAUT)
Trinh Van Bo Street, Nam Tu Liem District, Hanoi
Hotline: 0243.555.2008 or 024.2236.5888
Email: tuyensinh@eaut.edu.vn
Fanpage: https://www.facebook.com/dhcnDongA/