In the era of strong digital transformation, Marketing has become one of the fastest-growing professions, playing a crucial role in the development of businesses. From branding, communication, and customer care to revenue optimization, every organization needs a team of professional marketers. Grasping this trend, East Asia University of Technology has built a practice-oriented Marketing training program, enabling students to join the labor market immediately after graduation. So, what can EAUT Marketing students do? And how vast are their career opportunities? Follow along with our article below.
Practical Training Program – A Major Advantage for EAUT Marketing Students
Unlike theory-heavy training models, the Marketing major at EAUT focuses on “combining learning with practice”. Students gain experience through various activities such as workshops, real-life projects with businesses, practicing digital marketing tools, and participating in professional competitions.
Some important skills EAUT Marketing students are equipped with:
– Market analysis, customer research, marketing plan development.
– Proficient use of advertising platforms like Meta Ads, Google Ads.
– SEO – SEM optimization for websites.
– Multi-platform content creation from Facebook, TikTok to YouTube.
– Marketing data processing and campaign performance evaluation.
These experiences help students develop practical thinking and quick adaptability, meeting the increasingly stringent recruitment demands of businesses.
What Can EAUT Marketing Students Do After Graduation?
Job opportunities for EAUT Marketing graduates are very diverse, spanning from traditional businesses, advertising agencies, technology companies to startups. Some prominent positions include:
Digital Marketing Specialist
This is the most rapidly developing career group. The work includes running ads, data analysis, measuring campaign effectiveness, and cost optimization. With the foundational tools trained early on, EAUT students easily adapt and grow quickly in this field.
Content Creator
Content is the “soul” of Marketing. Students can take on roles such as SEO writing, making TikTok videos, building content plans for Fanpages, or producing viral content for communication campaigns.
PR Staff – Public Relations
PR helps businesses build their image, connect with the press, organize events, and handle communications. This career requires good communication skills – a strength of EAUT students thanks to regular team activities and practice.
SEO – SEM Specialist
SEO helps optimize websites on search engines, while SEM focuses on running paid advertisements. Both are skills highly sought after by businesses, especially in the context of the e-commerce boom.
Brand Executive / Brand Assistant
Participating in brand building, market research, and implementing campaigns to develop corporate image. This direction is suitable for students who enjoy strategic thinking and long-term planning.
Social Media Executive
Managing a business’s social media platforms, building communities, tracking trends, and creating engaging content to attract customers.
Market Research
Collecting and analyzing consumer behavior data to support business decision-making. This career is particularly suitable for students who love data and analytical thinking. Not only working in companies, EAUT students also have opportunities to pursue freelance careers or start their own projects.
Why Are EAUT Marketing Students Highly Rated by Businesses?
Good Practical Skills
Thanks to the training program closely linked to reality, students can handle tasks right from their internship, helping businesses save on training costs.
Dynamism and Creativity
Marketing requires continuously innovative thinking. EAUT students are often noted as being active, agile, and unafraid of challenges.
Strong Business Connections
EAUT collaborates with many media businesses, agencies, e-commerce companies,… providing quality internship opportunities and post-graduation jobs.
Outstanding Soft Skills
Presentation, teamwork, critical thinking, and time management skills – all help students become confident when entering a professional working environment.
See more: What is the salary level in Marketing? Influencing factors
With the development trends of the digital economy, Marketing will certainly continue to be a “high-demand” profession for many years to come. EAUT Marketing students, with their modern knowledge foundation, practical skills, and dynamism, can confidently take on various positions within businesses or choose the path of creative entrepreneurship. If you are looking for a major rich in opportunities, highly applicable, and suitable for the 4.0 era, Marketing at EAUT is a future choice worth considering.
East Asia University of Technology
Phan Tay Nho Street, Nam Tu Liem District, Hanoi.
Hotline: 0243.555.2008 or 024.2236.5888
Email: tuyensinh@eaut.edu.vn
Fanpage: https://www.facebook.com/dhcnDongA/