In recent years, the fashion industry has gone far beyond design and runway shows to become a large-scale, globally connected business sector. From international brands to local labels, from traditional retail stores to e-commerce platforms, all require professionals who understand fashion and excel in management. This is why Fashion Business Management has increasingly attracted the attention of high school students, university applicants, and parents.
So what is Fashion Business Management, what do students study, what career opportunities are available after graduation, and why should you choose this major at East Asia University of Technology? The article below provides a comprehensive overview to help you make an informed decision about your academic path.
1. What is Fashion Business Management?
Fashion Business Management is a field of study that combines modern business administration knowledge with in-depth understanding of the fashion industry. This major does not train students to become fashion designers; instead, it focuses on managing, operating, and developing business activities within the fashion sector.
Students majoring in Fashion Business Management are equipped with knowledge of marketing, branding, retail management, supply chain operations, consumer behavior, along with aesthetic awareness and trend forecasting skills. This foundation plays a crucial role in helping fashion products reach the right customers and achieve sustainable growth in the market.
The role of Fashion Business Management in the modern economy
Fashion is one of the creative industries with significant economic value, contributing substantially to the GDP of many countries. In Vietnam, the fashion market is growing rapidly with the emergence of numerous local brands, e-commerce platforms, and innovative business models.
In this context, Fashion Business Management serves as a bridge between creativity and the marketplace. Professionals in this field not only understand the product, but also know how to build business strategies, manage brands, optimize revenue, and enhance customer experience.
2. Why choose to study Fashion Business Management?
A major that combines creativity and business
One of the most attractive aspects of Fashion Business Management is the intersection of artistic thinking and managerial mindset. Students can work in creative environments while applying business knowledge to real-world practice.
High demand for human resources and diverse career opportunities
The rapid development of the fashion industry has led to strong demand for professionals in management, marketing, retail, and brand development. Graduates of Fashion Business Management can work in a wide range of environments, from traditional fashion companies to creative startups.
Aligned with the creative economy and e-commerce trends
As consumer behavior evolves, fashion is increasingly integrated with digital platforms and e-commerce. Fashion Business Management helps students keep pace with these trends and expand future career opportunities.
3. Who should study Fashion Business Management?
Fashion Business Management is suitable for students who:
- Have a passion for fashion, strong aesthetic sense, and interest in trends
- Possess business-oriented thinking and enjoy marketing and brand building
- Are dynamic, creative, and enjoy modern working environments
- Wish to work in the fashion industry without necessarily becoming designers
- Have entrepreneurial aspirations or want to develop personal fashion brands
If you have a passion for fashion and aspire to build a career in this industry, Fashion Business Management is a major worth considering.
4. What do students study in Fashion Business Management?
Students in the Fashion Business Management program are trained through an integrated approach that combines modern business knowledge with an understanding of the fashion industry. Throughout the program, students gradually become familiar with management principles, marketing, finance, and business operations, while also gaining specialized knowledge related to fashion branding, retail, consumer behavior, and market trends.
In addition to theoretical foundations, the Fashion Business Management curriculum emphasizes practical application, helping students develop business thinking, market analysis skills, and the ability to organize business activities in a constantly evolving fashion environment. As a result, students not only understand fashion products but also know how to successfully bring them to market and develop brands effectively.
5. What career opportunities are available after graduating in Fashion Business Management?
With the knowledge and skills acquired, graduates of Fashion Business Management can take on various professional roles, such as:
- Business development specialist in fashion companies
- Marketing and brand communication specialist in fashion
- Store, showroom, or retail chain manager
- Merchandiser (fashion product management and development)
- Market development and customer relationship specialist
- Online fashion business and e-commerce operations
- Entrepreneurship with a personal fashion brand
Graduates can work in diverse environments, ranging from domestic brands and international companies to creative startups.
6. Fashion Business Management at East Asia University of Technology
The Fashion Business Management program at East Asia University of Technology is developed with an application-oriented, practice-based approach aligned with business needs. The curriculum balances theory and practice, enabling students to build professional competencies throughout their studies.
Students study in a dynamic and modern learning environment, participate in projects, experiential activities, and internships with enterprises. The University continuously updates its training programs in line with market trends, helping students keep pace with the rapid changes of the fashion industry.
With a strong focus on practical training, the Fashion Business Management program at EAUT aims to develop graduates with creative thinking, solid management skills, and high adaptability to the labor market.
See more: Admission Information for 34 Undergraduate Programs at East Asia University of Technology in 2026
7. Fashion Business Management Program Information at East Asia University of Technology
Program name: Fashion Business Management
Faculty: Business Administration
Program code: 7340101
Admission subject combinations:
- A00: Mathematics, Physics, Chemistry
- A01: Mathematics, Physics, English
- A03: Mathematics, Physics, History
- C00: Literature, History, Geography
- C01: Mathematics, Literature, Physics
- C02: Mathematics, Literature, Chemistry
- C03: Mathematics, Literature, History
- C04: Mathematics, Literature, Geography
- C14: Mathematics, Literature, Economic and Legal Education
- D01: Mathematics, Literature, English
- D07: Mathematics, Chemistry, English
- D10: Mathematics, English, Geography
East Asia University of Technology
Phan Tay Nhac Street, Nam Tu Liem District, Hanoi.
Hotline: 0243.555.2008 or 024.2236.5888
Email: tuyensinh@eaut.edu.vn
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